The IPBC Asia, organized by renowned IP media IAM, took place from November 19th to 21st at the Imperial Hotel in Tokyo, Japan. The conference brought together over 650 IP professionals from across the globe, establishing a platform for in-depth discussions on crucial topics in IP field, including changes in the Asian market, new opportunities in technology and licensing, global trade secret protection, and the application of AI technology.

As a gold sponsor of the meeting, PurpleVine IP Group actively participated in the conference, showcasing expertise and cutting-edge perspectives. Ms. Puyang, Director of Patent Operation at PurpleVine IP Group, was invited as a guest speaker in the Masterclass session titled "Unlocking capital with IP collateral." During this session, Ms. Puyang shared successful strategies and operational practices for maximizing the value of intellectual property. Engaging in discussions with international guests such as Evelyn Body, General Manager of IP at Xero, Bill Geary, Executive Vice President of Acquisitions and Business Development at IDEAHUB, Masaki Kataoka, Head of Global IP and Strategy Division at LIXIL Corporation, and Louis Ross, CEO of MEI Micro Inc., Ms. Puyang shared valuable insights. The session was moderated by Sean Thompson, General Counsel at Parabellum Capital.

Throughout the conference, the PurpleVine team actively interacted with delegates from around the world, fostering efficient exchanges of insights on business innovation and IP management, exploring collaborative opportunities and further strengthened cooperation network within the industry.